Marketing Basics for Educators
Convert your classroom teaching experience and skills into growing your business!
This course will give you the confidence to apply your current skills and convert your classroom teaching experience (which is really selling when it comes down to it) into growing your business.
Most marketing information and courses are aimed at people who have a different skill set than educators and more time on their hands than you do. Everything in this course can be done after school hours or on the weekends, which is exactly when you will be working to grow your business any way!
Over the five lessons you will learn the basics of marketing your product including homework assignments to move you along in the process.
By the end of the course you will have created: an elevator speech, determined client scouting locations, created a business card, learned the basics of target marketing, created your first sales list and received actionable tips for getting referrals.
A graduate of the University of Missouri’s Journalism School, Aurora spent several years covering education-related issues in Missouri, Texas and Washington, D.C., before returning to Columbia, Mo. She serves as the Marketing and Public Affairs Coordinator for the Missouri State Teachers Association, teaches an introduction to journalism writing course at her alma mater and runs a successful communications and consulting business.
PreviewWelcome to Marketing Basics for Educators!
StartLesson 1: Applying the confidence you already have
StartLesson 2: Business Cards
StartLesson 3: I have an elevator speech, cards and a scouting location, now what?
StartLesson 4: Targeted Marketing
StartLesson 5: Putting it all together