Marketing Basics for Educators

Convert your classroom teaching experience and skills into growing your business!

This course will give you the confidence to apply your current skills and convert your classroom teaching experience (which is really selling when it comes down to it) into growing your business.

Most marketing information and courses are aimed at people who have a different skill set than educators and more time on their hands than you do. Everything in this course can be done after school hours or on the weekends, which is exactly when you will be working to grow your business any way!

Over the five lessons you will learn the basics of marketing your product including homework assignments to move you along in the process.

By the end of the course you will have created: an elevator speech, determined client scouting locations, created a business card, learned the basics of target marketing, created your first sales list and received actionable tips for getting referrals.

Your Instructor

Aurora Meyer
Aurora Meyer

A graduate of the University of Missouri’s Journalism School, Aurora spent several years covering education-related issues in Missouri, Texas and Washington, D.C., before returning to Columbia, Mo. She serves as the Marketing and Public Affairs Coordinator for the Missouri State Teachers Association, teaches an introduction to journalism writing course at her alma mater and runs a successful communications and consulting business.

Frequently Asked Questions

How does Marketing Basics for Educators Work?
The course is five lessons that you take at your own pace, on your own time. The lessons include homework activities. By the end of your course you will have the confidence to grow your business. You'll also have several concrete tools, such as an elevator speech, business cards, targeted marketing list and more to support your growth endeavors. The templates and exercises are yours to keep. The written lessons are available on-demand, so you will be able to review them at a time that fits your schedule!
How long do I have access to the course and contents?
As long as you want! After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own. That means even if you complete all the lessons and homework for one of your business ventures and then six months later come up with another idea, you can still access the content and go through the course again. We want you to be successful and sometimes that means starting over, redoing things or starting from scratch.
What do I need to complete the course?
A computer and set aside time! The lessons are designed to be completed in one sitting. Much like with your students the first part of the lesson is reading and should take about 10 minutes (or less!). The second part is homework and we encourage you to complete the homework for each lesson before moving on to the next. There is a downloadable workbook included that you can use to keep your notes and plans organized just like you do your lesson plans for a substitute!

Get started now!